What is an Author Marketing Plan, and Why Do I Need One?

Writers, have you thought about how to market your work? Today at Laura’s, special guest Colleen Devine Ellis will be speaking about the basics of putting together a Marketing Plan specifically tailored for authors. This is an opportunity to learn about what the publishing and publicity world expects from writers, and the steps writers need to follow to be as professional as possible in presenting themselves and their books to the world. Please join us, and feel to bring your questions and notepads to the meeting!

Colleen Devine Ellis is a bookseller and literary publicist who has worked in publishing and sales for nearly 20 years. She was previously a community relations manager for Barnes & Noble in Austin, the Publicity & Communications Manager for the University of Texas Press, and now is working with the owners of Lark & Owl Booksellers in Georgetown to establish a new bookstore in Central Texas. Some of her favorite writers include Margaret Atwood, Jesmyn Ward, and Jasper Fforde.


Sisters in Crime is a network of authors, readers, publishers, agents, booksellers, and librarians – women and men who love the mystery genre and who promote women crime writers.